For a professional buyer, the product being organic is only one of the basic requirements.
Many characteristics, such as the product’s moisture content, purity, physical characteristics, analysis results, packaging, quantity, certification scope and method of delivery, can be part of the commercial decision.
That is why, in export, finding the right product starts not just with knowing its name, but with understanding the customer’s real product specification.
The same product can mean different things to different customers
Even if two buyers want to buy the same product, their expectations may not be the same.
One customer may be looking for bulk shipment and a certain quality, while another may request a packaged product.
One buyer may require a certain moisture level or purity, while another may want a different specification.
Acting only on the product’s name in trade can therefore open the way to mismatches later on.
The specification should be known before buying
Clarifying the customer’s expectations after the product has been bought is not the right approach.
When looking for a product for export, the answers to these questions should be known as far in advance as possible:
Which product?
Under which organic certification scope?
Which quality characteristics?
What quantity?
Which packaging or shipment method?
Which analyses?
Which delivery terms and destination?
This information is a direct part of the sourcing decision.
Why do analysis results matter?
Some quality characteristics of agricultural products cannot be assessed by eye.
That is why it is important to determine the necessary analyses according to the specifications requested by the customer and to assess the results before making a commercial decision.
For example, moisture, protein, fat or other quality parameters may become important depending on the product’s intended use.
Where necessary, technical analyses such as pesticides or GMO may also need to be carried out at the relevant laboratories.
The aim here is not just to produce an analysis report.
The aim is to verify whether the product offered to the customer really meets the requested characteristics.
Organic certification is also part of the specification
For organic products, one more element is added to the quality specification: knowing which organic system the product falls under.
Especially in international trade, the certification scope requested by the customer and the scope held by the product being sourced need to match.
That is why the words “organic product” alone may not be a sufficient commercial definition.
The product’s certification status should be assessed at the outset, taking into account the target market and the customer’s requirements.
A wrong specification costs time and money
Finding out after shipment that the product does not meet the customer’s expectations does not just create a commercial dispute.
Consequences such as additional analysis, repackaging, delays, extra logistics or redirecting the product to another customer may follow.
That is why defining the right specification at the start of the trade helps reduce costs and operational problems that might arise later.
How does Biosmyrna approach product assessment?
At Biosmyrna, we do not assess a product just because it is “organic”.
We consider the product’s source, organic status, quality characteristics, analysis results, quantity, continuity of supply and the characteristics requested by the customer together.
Because for us, the right product is not simply the product that is organic.
The right product is one that can meet the customer’s needs, the target market’s requirements and the defined quality criteria together.
In international trade, a successful shipment starts not with the product being loaded onto a truck or into a container, but with the right product being defined correctly.
